1. First, you discover backlinks on your competitor's website using a tool called "Yahoo site explorer". This tool allows you to see who links to your competitor's page.
2. Separate the authority links or the high PR links from the low PR links. Now let us analyze "why" these authority sites link their competitors.
High PR links could be off
a. A high PR press release site.
second. An online news site.
do. Joint venture site of your competitor.
etc ...
If the link is from a press release, find out
What did the competitor do to produce the launch?
second. Can you develop a similar event and problem through the same channels?
do. Take a fragment of the first paragraph of your competition's press release and look for other sites that contain this content. Contact these sites and offer an exclusive offer before submitting through media services such as PRWeb. Google Stacking and the media seem to have information before they are published.
If the competition links point to some of the content with the WOW factor? If yes,
What is the content about?
second. How did they launch it through a press release or blog?
do. Was the content promoted on Digg, Twitter Facebook, etc.?
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